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Norco XFR 2
$899.00 $1,299.00 31% Savings
With the versatility to turn a typical commute on paved roads into a rowdy romp over forested pathways, the XFR 2 is ready for adventure. Its big 700x40c tires create a fast, comfortable, and stable ride, while the suspension fork smooths bumps along the way. And, with the 27-speed Shimano drivetrain and strong hydraulic disc brakes, you'll have no problem tackling hills and long flats alike with speed and confidence. Adding to the XFR's action-packed character is the clever Flip chip convertible dropout system that allow you to add racks or fenders for ultimate utility in a bike that's as stylish as you.
Rocky Mountain Whistler 10
$699.00 $769.00 9% Savings
Take the long way home on the Whistler 10 urban bike. The wide WTB tires provide plenty of traction for riding on dirt paths and 700c wheels roll smoothly on paved surfaces. The Suntour suspension fork smooths out bumps no matter which surface you choose to ride on. A 24-speed drivetrain offers a wide range of gearing to get you over the hills and keep you moving along the flats, and powerful Shimano disc brakes provide increased control on steep descents and in wet conditions so you can get home safely. A comfortable flat handlebar, supportive WTB saddle, and a relaxed riding position all come together to create a multi-purpose machine that's ready for commutes to work, fast-paced fitness rides, and general around-town use.
Norco Fluid 3 FS Women's
$1,599.00 $2,099.00 - $2,199.00 27% Savings
From punchy climbs and technical trails to carving through buff singletrack—the Fluid FS3 Women's can handle it all. Thanks to an efficiently-designed 120mm-travel suspension system that features a RockShox Recon fork and Monarch R rear shock, the Fluid FS maintains composure through rough terrain so you can stay with the flow. Tubeless-ready WTB rims and tires track solidly for confident maneuvering, and the dropper seatpost allows you to lower your seat and center of gravity for unbeatable stability on high-speed descents. A simple 1x10 drivetrain by Shimano produces snappy shifts and keeps weight and maintenance low, too.
Norco Fluid FS3
$1,599.00 $2,199.00 27% Savings
From punchy climbs and technical trails to carving through buff singletrack—the Fluid FS3 can handle it all. Thanks to an efficiently-designed 120mm-travel suspension system that features a RockShox Recon fork and Monarch RL rear shock, the Fluid FS maintains composure through rough terrain so you can stay with the flow. Tubeless-ready WTB rims wrapped in grippy WTF tires track solidly for confident maneuvering, and the dropper seatpost allows you to lower your seat and center of gravity for unbeatable stability on high-speed descents. A simple 1x10 drivetrain by Shimano produces snappy shifts and keeps weight and maintenance low, too.
Norco Optic A2
$2,999.00 $3,599.00 17% Savings
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A2 floats over rocks and roots with travel driven by a Fox Rhythm fork and a Fox DPS shock. Tubeless-ready wheels equipped with grippy Maxxis tires take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed SRAM NX drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD Trans X dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on SRAM's hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A2 is polished off with Norco cockpit components, lock-on grips, and a WTB saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic A3
$2,699.00 $2,999.00 10% Savings
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A3 floats over rocks and roots with travel driven by a RockShox Recon Gold fork and a Monarch R shock. Tubeless-ready wheels equipped with grippy Maxxis tires take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed SRAM NX drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD Trans X dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on Tektro hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A3 is polished off with Norco cockpit components, lock-on grips, and a WTB saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic C3
$3,499.00 $4,399.00 20% Savings
It doesn't have to be all work or all play. See things differently on board Norco's Optic C3. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Float DPS shock and a RockShox Revelation RC Solo Air fork. Roll loud and proud on fast-moving, tubeless-ready WTB rims wrapped in tacky Maxxis tires, a combo that won't disappoint. The SRAM Eagle GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Duster saddle, Ergon lock-on grips, and Norco alloy handlebar and stem keep those contact points happy; powerful SRAM Level T disc brakes are there when you need to reign in the fun; and a dropper post is included so you can stay loose and in control through your favorite rock garden.
Norco Optic C3 Women's
$3,499.00 $4,399.00 20% Savings
It doesn't have to be all work or all play. See things differently on board Norco's Optic C3 Women's. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Float DPS shock and a RockShox Revelation RC Solo Air fork. Roll loud and proud on fast-moving, tubeless-ready WTB rims wrapped in tacky Maxxis tires, a combo that won't disappoint. The SRAM Eagle GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Alure Women's saddle, Ergon slim grips, and Norco alloy handlebar and stem keep those contact points happy; powerful SRAM Level T disc brakes are there when you need to reign in the fun; and a dropper post is included so you can stay loose and in control through your favorite rock garden.
Norco Range A1
$4,399.00 $5,199.00 15% Savings
Range Aluminum is the ideal Enduro bike — purpose-built to rip downhill with category-bending capability. Available in 650B and 29er models, the Range Aluminum features modern enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill — delivering confidence-inspiring stability and control for serious speed over technical terrain. The A1 features the powerful Fox 36 Performance Float fork and Fox Performance Float DPX2 shock combo on trail paving duty and the lightweight but heavy-hitting SRAM GX Eagle 12-speed drivetrain for a great balance of high-performance and value. Powerful SRAM Code R hydraulic disc brakes put a gorilla grip on big 200mm/180mm rotors for superior stopping power, and the Race Face Aeffect dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like Maxxis Minion DHF/DHR tires, super-wide Race Face 800mm bars, and an E-13 chainguide complete this rough-and-tumble backcountry machine.
Norco Range A2
$3,699.00 $4,599.00 20% Savings
Range Aluminum is the ideal Enduro bike — purpose-built to rip downhill with category-bending capability. Available in 650B and 29er models, the Range Aluminum features modern enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill — delivering confidence-inspiring stability and control for serious speed over technical terrain. The A2 build features the stout RockShox Lyric RC fork and Fox Performance Float EVOL shock combo on trail paving duty, and and the sensible SRAM GX1 1x11 drivetrain paired to a forged aluminum Race Face Aeffect crankset for a great balance of performance and value. Meaty SRAM Guide R hydraulic disc brakes put a gorilla grip on big 200mm/180mm rotors for superior stopping power, and the included dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like Maxxis Minion DHF/DHR tires, super-wide Norco 800mm bars, and an SDG Duster RL saddle complete this rough-and-tumble backcountry machine.
Norco Ithaqua 6.3 Rigid
$2,699.25 $3,599.00 25% Savings
Norco's no-holds-barred Ithaqua combines fat bike versatility with race bike performance. The lightweight carbon frame features the same responsive Power Chassis as our XC race bikes, but with clearance for tires up to 5 inches wide. This allows it to float through snowdrifts and over sand dunes alike. Whether you’re racing on groomers or trailblazing through untouched powder, the Ithaqua delivers the full fat experience without the weight.
Norco Revolver 7.2 HT
$2,447.32 $3,599.00 32% Savings
The Revolver 7.2 HT is designed for one thing—annihilating your competition. With hair-trigger acceleration, this 27.5-inch carbon hardtail translates every ounce of energy into forward motion to blast you ahead of the pack. The light mid-modulus carbon frame, DT Swiss wheels, and front and rear thru axles let you surge up climbs and charge through rocky trails with precision. And with SRAM GX1 drivetrain components paired with a Race Face Aeffect SL forged alloy crank, matching power to grade is quick and satisfying. For maximum traction, the Revolver uses the tunable RockShox SID RL 100mm fork to maintain trail contact, while light and grippy Maxxis Ikon tires allow you to push harder with confidence. Rounding out this impressive package is a SRAM Level TL brakeset, Norco Lite bar, and SDG Duster RL saddle that come together to create powerful potential in a race-ready build.
Norco Revolver 9.3 FS
$2,800.00 - $4,000.00 $4,000.00 Up To 30% Savings
The Revolver 9.3 FS is a featherweight full-suspension cross-country carbon race weapon forged with Norco's gravity-fueled pedigree for downhill agility. Explosive acceleration is optimized with a suspension system designed specifically for the terrain encountered in XC racing, providing a stable platform for mashing hard out of the saddle. Combined with the capable shock-absorbing characteristics of the RockShox Recon Gold RL Solo Air 100mm fork and Monarch RL shock, the Revolver maintains traction over rough terrain so you can continue hammering toward the finish. The Revolver 9.3 offers value in a performance-driven package that features a SRAM NX 1x11 drivetrain for all-terrain gearing options, and Tektro hydraulic disc brakes for reliable stopping power. Front and rear thru axles increase stiffness to further complement the bike's punchy nature, while the Maxxis Ikon tires roll fast. Cockpit components include a Norco Lite flat bar and alloy stem, Norco grips, and an SDG Duster RL saddle to complete a race-ready package that goes toe-to-toe with any big gun in town.
Rocky Mountain Thunderbolt Alloy 10
$1,999.00 $2,399.00 17% Savings
Fast as lightning! The Thunderbolt is our vision of a perfect XC-trail bike. With short, playful chainstays and a wide range of adjustments, it’s at home on technical climbs, powering through the rough stuff, and popping off every trail feature you lay eyes on.
Rocky Mountain Thunderbolt Alloy 30
$2,899.00 $3,249.00 11% Savings
Fast as lightning! The Thunderbolt is our vision of a perfect XC-trail bike. With short, playful chainstays and a wide range of adjustments, it’s at home on technical climbs, powering through the rough stuff, and popping off every trail feature you lay eyes on.
Rocky Mountain Thunderbolt Alloy 50
$3,499.00 $3,999.00 13% Savings
Fast as lightning! The Thunderbolt is our vision of a perfect XC-trail bike. With short, playful chainstays and a wide range of adjustments, it’s at home on technical climbs, powering through the rough stuff, and popping off every trail feature you lay eyes on.
Rocky Mountain Thunderbolt Carbon 50
$3,999.00 $5,799.00 31% Savings
Fast as lightning! The Thunderbolt is our vision of a perfect XC-trail bike.
Norco Search XR Apex 1
$3,399.00 $3,799.00 11% Savings
The Norco Search XR is simultaneously non-conformist yet familiar, pushing the limits of what you’d expect from a drop bar bike. With tire clearance up to 700 x 45c (or 650B x 2.1”), rack, fender and bottle mounts, and a lightweight carbon frame, the Search XR is an all-new breed of adventurer that takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, bomb down fire roads, tackle a gravel grinder or load up for a bikepacking trip — better yet, check “all of the above”. With WTB STS 123 rims and 40mm Clement X’Plor MSO tires, you’re ready for any of it. Its svelte SRAM Apex 1x11-speed drivetrain offers a gear range that lets you maintain speed over those rollers or crank out long climbs into the clouds. And, when you come back down, you’ll be glad you have Apex hydraulic disc brakes to modulate your descent. For all the adventures you can imagine, and for those you have yet to dream up, Search XR is your ride.
Rocky Mountain Vertex Alloy 30
$1,498.00 $2,129.00 30% Savings
The Vertex embodies speed and confidence, sitting at the top of the food chain as Rocky Mountain's flagship XC-race hardtail. The light, stiff aluminum frame exudes a go-fast nature, and the competent mix of components gives you the tools to succeed. Front-end shock absorption is handled by the RockShox 30 Gold Fast Black TK Air 100mm fork, which guides a set of WTB SX19 wheels wrapped in Maxxis Ikon 29 x 2.2-inch tires for predictable handling in a fast-rolling package. A Shimano XT/SLX drivetrain delivers on-point shifting while SLX hydraulic disc brakes offer showstopping power for controlled cornering and descending capability. Rocky Mountain aluminum cockpit components give you the strength you need, creating a lightweight hardtail that wants nothing more than to be ridden to the limits of possibility.
Norco Threshold A Apex 1
$1,799.00 $2,249.00 20% Savings
Developed amid the rugged landscape and abundant precipitation of Canada’s Pacific coast, the new Threshold Aluminum is perfect for any rider looking to get down and dirty at their first cross race. Featuring the same race-proven geometry and ARC technology of the Threshold Carbon, the Threshold Aluminum delivers race-ready performance along with all the versatility you expect from a ’cross machine. SRAM Apex 1 delivers reliable shifting performance through the mud and muck, and Apex 1 hydraulic disc brakes ensure no corner is blown on your pursuit to the podium.
Norco Threshold A Tiagra
$1,299.00 $1,599.00 19% Savings
Developed amid the rugged landscape and abundant precipitation of Canada’s Pacific Coast, the new Threshold Aluminum is perfect for any rider looking to get down and dirty at their first cross race. Featuring the same race-proven geometry and ARC technology of the Threshold Carbon, the Threshold Aluminum delivers race-ready performance along with all the versatility you expect from a ’cross machine. Count on Shimano's Tiagra 1x drivetrain to deliver reliable shifts in the muck and mud, and TRP Spyre C mechanical disc brakes to confidently control speed so you can charge your way to the finish.
Norco Threshold C 105
$2,499.00 $3,399.00 26% Savings
Developed amid the rugged landscape and abundant precipitation of Canada’s Pacific Coast, the new Threshold Carbon revels in the muddy mayhem of cyclocross. With race-proven geometry and ARC technology in a lightweight frame, the Threshold Carbon delivers podium-seeking speed along with all the versatility you expect from a ’cross machine. A no-nonsense Shimano 105 drivetrain keeps you on the gas with reliable shifting, while Shimano hydraulic disc bakes ensure you don't blow a corner on your charge to the finish.
Norco Search C 105
$2,297.45 $3,299.00 30% Savings
A grand adventure awaits, leaving from your front door. You've got Norco's Search C 105 on your side, and are fully prepared to quickly ride into roads known and unknown. A full carbon, Power Chassis design snatches up all of your pedal effort and sends it back into the road through a wide-range Shimano 105 drivetrain, while ARC Endurance technology hits the mute button on road chatter and vibrations to smooth your ride. Stiff, lightweight WTB rims and Panaracer tires glide you quickly as you speed toward your destination, and an aluminum cockpit from Norco provides tight steering and a great fit. Norco's Search C 105 is all you need to start adventures, from commonplace to grand!
Norco Search C Ultegra
$3,300.00 $4,299.00 23% Savings
You can capitalize on your wanderlust with your very own through-axled, full-carbon exploration machine, Norco's Search C Ultegra. Norco's Power Chassis design sends your pedal effort straight into the road, and the ARC Endurance system waylays road chatter for hour after hour of comfortable riding. Easton rims revel in your questionable terrain choices, and Panaracer tires are just as keen on exploration as you are. Lumpy fire roads or heinous climbs be darned, the gears to charge through all are packed into Shimano's 2 x 11-speed Ultegra drivetrain. The finishing touches include Norco's alloy stem and flared handlebar combo and supportive Norco SL race saddle.
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